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Action movies over documentaries - Kaplan NEW

Expert replies
by coderversion1 » Thu Aug 04, 2011 5:44 pm
Since the new movie studio's chief creative officer was hired, advertising for the studio's action movies has increased while advertising for the studio's documentaries has decreased. Previously, the studio spent the same amount of money promoting documentaries as it did promoting action movies. A leading movie blogger supported the shift in marketing priorities, claiming that the changes have enhanced the overall reputation of the studio as a notable brand. However, many newspaper film critics disagreed, arguing that the new studio chief creative officer has placed a higher priority on making the studio money than on telling important stories
Which of the following is an assumption required by the newspaper critics' argument?

A.On average, action movies are viewed twice as often by the general public as documentaries.
B.The brand awareness that comes from successful action movies often generates interest in the studio's documentaries.
C.A studio can boost sales by promoting its top documentaries.
D.The chief creative officer decides how advertising money is spent.
E.Some of the actors in the studio's action films have also starred in successful documentaries.
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Source: — Critical Reasoning |

by sunnyjohn » Thu Aug 04, 2011 8:28 pm
[spoiler]IMO: D[/spoiler]

F1: A New chief has been hired.
F2: Now studio spend more money on advertising on action movies than on documentary movies.
F3: Previously Studio was spending equal money.
F4: Movie blogger argument: Changes have enhances overall reputation.

Critics Argument: Chief has put more priority on money making rather than telling imp. stories.

F4: Irrelevant here and not required for critic's assumption.

Overall, critics are trying to link a coincide of "hiring of new chief" and "money spending changes".
> They also assume that action movies can help to more make money than documentary movie.
> They also assume that action movie may not always tell the important story.

A.On average, action movies are viewed twice as often by the general public as documentaries.
>> This fact is irrelevant to critic's argument.

B.The brand awareness that comes from successful action movies often generates interest in the studio's documentaries.
>> Again this fact is irrelevant to critic's argument.

C.A studio can boost sales by promoting its top documentaries.
>> This actually weakens the critics claim.

D.The chief creative officer decides how advertising money is spent.
>> This is correct, if Chief officer doesn't decide that critics claim fall apart.

E.Some of the actors in the studio's action films have also starred in successful documentaries.
>> Talking Irrelevant things.
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by bblast » Thu Aug 04, 2011 9:43 pm
nice exp by sunny, is this from MGMAT ?
Cheers !!

Quant 47-Striving for 50
Verbal 34-Striving for 40

My gmat journey :
https://www.beatthegmat.com/710-bblast-s ... 90735.html
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https://www.beatthegmat.com/ways-to-bbla ... 90808.html
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https://www.youtube.com/watch?v=upz46D7 ... TWBZF14TKW_
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by coderversion1 » Thu Aug 04, 2011 11:39 pm
Nice explanation. Thanks Sunny.
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by sunnyjohn » Fri Aug 05, 2011 12:07 am
bblast wrote:nice exp by sunny, is this from MGMAT ?
Ahh, I think you forgot to see the title- "Action movies over documentaries - Kaplan NEW"
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by abhisays » Fri Aug 05, 2011 12:15 am
nice question. Thanks for sharing.
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