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Yale definitely takes the first place among business schools, appreciating strong social awareness and activity profiles. Whether it is volunteering in environment protection, or participation in events, aimed at community's life improvement, or your own initiative to set up a non-profit project in your school or home, these all activities will be the focus of your application to Yale.
If you are not so active in your society, your profile can be valued by Columbia in case the profile you've gained is full of quantitative achievements and is a real showcase of a perspective financial career.
For profile evaluation you may call for free at https://www.mbastrategy.com/