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100 points for $49 worth of Veritas practice GMATs FREE VERITAS PRACTICE GMAT EXAMS Earn 10 Points Per Post Earn 10 Points Per Thanks Earn 10 Points Per Upvote ## Which one of the following most logically completes the argu ##### This topic has 1 expert reply and 0 member replies ## Which one of the following most logically completes the argu Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________. Which one of the following most logically completes the argument? (A) use little if any written prose in their advertisements (B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose (C) place their advertisements on television rather than in magazines (D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product (E) create advertisements containing pictures of things most members of the target audience like What's the best approach to determine the answer? Can any experts help? ### GMAT/MBA Expert Legendary Member Joined 14 Jan 2015 Posted: 2666 messages Followed by: 125 members Upvotes: 1153 GMAT Score: 770 ardz24 wrote: Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________. Which one of the following most logically completes the argument? (A) use little if any written prose in their advertisements (B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose (C) place their advertisements on television rather than in magazines (D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product (E) create advertisements containing pictures of things most members of the target audience like What's the best approach to determine the answer? Can any experts help? The argument's assertion: advertisers can creative positive impressions of products by linking those products to visual images viewers already find positive. E is essentially a paraphrase of this strategy. _________________ Veritas Prep | GMAT Instructor Veritas Prep Reviews Save$100 off any live Veritas Prep GMAT Course

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