Website Optimization Analyst: Although the website of

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BTGmoderatorDC: Moderator; Posts: 7187; Joined: Thu Sep 07, 2017 4:43 pmFollowed by: 23 members

by BTGmoderatorDC » Mon Sep 17, 2018 6:41 pm

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Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

OA B

Source: Beat The GMAT — Critical Reasoning | Mon Sep 17, 2018 6:41 pm

deloitte247: Legendary Member; Posts: 2214; Joined: Fri Mar 02, 2018 2:22 pmFollowed by: 5 members

by deloitte247 » Fri Sep 21, 2018 11:43 pm

Option A - INCORRECT.
It is obvious that Sellalot has been providing significantly more attractive marketing content on its website that is why there is a huge traffic on the site.

Option B - CORRECT.
This option is of best opinion to establish the Analyst argument. For whatsoever reason, it is certain that the great majority of traffic is from new visitors or existing customers using the website services, this has also contributed to the increased sales experience even with the claim of the analyst that Sellalot has been unable to provide quality design and content to retain the potential customers.

Option C - INCORRECT.
There is a need to also rate whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website. But it is also reasonable to think if they didn't become customers then how do Sellalot inc. gain their increased sales exposure?

Option D - INCORRECT.
It is certain that the number of new customers generated by the website is directly proportionate to the number of visitors on the website, and this directly proportional gain of visitors who turn customers has been able to retain the sales activity on the website.

Option E - INCORRECT.
It is obviously impossible for the potential earnings from lost customers to exceed the website's earning, because if this claim is true then Sellalot won't experience constant sales on the website.

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