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Start the planWebsite Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.
Which of the following would it be most useful to establish in order to evaluate the analyst's argument?
A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning
OA B
Which of the following would it be most useful to establish in order to evaluate the analyst's argument?
A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning
OA B
