I do not have a question. However, I have a suggestion. In his book, Chris Anderson points out that due to the near 0 marginal cost of selling products online, companies can increase their revenue. They can do this because they are able to provide a larger variety of products and move into specific niches. Anyhow, I believe that this principle can be applied to Manhattan GMAT in the following way.
Break down the 8 guides into individual chapters, and sell them online.
I have purchased a number of your books, and found them tremendously helpful. However, other books only offere specific chapters that I would purchase.
Why not provide individual chapters in PDF form? This would provide a wider variety of products. For example, people who would like to purchase the entire Geometry guide can do so. Those who would like to only purchase a chapter on triangles, for example, can do so as well. These chapters would have to only be available through the online store; otherwise, costs would go up.
Something to think about.
Break down the 8 guides into individual chapters, and sell them online.
I have purchased a number of your books, and found them tremendously helpful. However, other books only offere specific chapters that I would purchase.
Why not provide individual chapters in PDF form? This would provide a wider variety of products. For example, people who would like to purchase the entire Geometry guide can do so. Those who would like to only purchase a chapter on triangles, for example, can do so as well. These chapters would have to only be available through the online store; otherwise, costs would go up.
Something to think about.
