TV Advertising

We want to explain Fact 1: why are viewers forgetting a greater proportion of brand names in ads? Fact 2 starts off the explanation by pointing out that people don't remember the ads in the middle of a string of ads. The answer choice will complete the explanation; what comes immediately to mind is that a greater proportion of ads are stuck in this "forgettable middle". This would happen if more ads are being strung together than they used to be.

I go over each answer choice in detail in the full solution below (taken from the GMATFix App).



-Patrick

BlueDragon2010 wrote:Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

1. TV advertising less effective , Brands Advertised on TV / Brands which people recall is decreasing

2. Viewers recall Ad's aired which are aired wither first or last.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

(A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.

Irrelevant and Out of scope.

(B) The total time allotted to the average cluster of consecutive television commercials is decreasing.

Out of scope and Irrelevant.

(C) The average number of hours per day that people spend watching television is decreasing

Out of scope.

(D) The average number of clusters of consecutive commercials per hour of television is increasing.

Irrelevant.

(E) The average number of television commercials in a cluster of consecutive commercials is increasing.

If this is true then it means -

Adv0--->Prog --->Adv1------>Prog----->Adv2--->Prog---> Adv3

If there is an increase in advertisement either in the regeion Adv 1 or Adv2 then it would not register in the minds of the viewers and they won't be able to recall those Brands while making their Purchase decisions...

This statement mentions that there is an increase in Advertisement in the area Adv1 and Adv2

Hence it is not recalled by the viewers...

This strengthens the argument , hence IMO (E)..[/u][/b]