The lower the cost of distributing fliers, the more retail

The lower the cost of distributing fliers, the more retail establishments will distribute fliers, and retail establishments that distribute fliers generally charge less for items listed in the fliers than retail establishments that do not distribute fliers charge for equivalent items. Thus, if the government subsidized the distribution of fliers by retail establishments, the cost to consumers for retail items will drop.

The argument above presupposes which of the following?

A: Some of the most moderately priced retail establishments do not currently have the financial resources to distribute fliers.
B: Consumers will buy more retail items if the overall cost of these items decreases.
C: If the government subsidized the distribution of fliers, more retail establishments would distribute fliers.
D: If more retail establishments distribute fliers listing items at lower prices, some retail establishments who do not distribute fliers will lower their prices on these items.
E: If the distribution of fliers by retail establishments were subsidized, then most retail establishments would distribute fliers.

OA C

Source: Princeton Review