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Expert replies
by NSNguyen » Fri Jul 18, 2008 8:16 am
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
Please share your idea and your reasoning :D
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Source: — Critical Reasoning |

by ildude02 » Fri Jul 18, 2008 8:56 am
Is it B?
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by jonnyais » Fri Jul 18, 2008 9:19 am
I would say C, because it is the only one that has to do with the production process and thus has no bearing on whether or not the product won market share
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by Stuart@KaplanGMAT » Fri Jul 18, 2008 10:06 am
jonnyais wrote:I would say C, because it is the only one that has to do with the production process and thus has no bearing on whether or not the product won market share
DING DING DING!

On "relevant information" questions, we look for an answer that best helps us evaluate the argument. 4 will be outside the scope, 1 will be bang on.

Here we have a relevant information EXCEPT question. In other words, 4 will be directly relevant and 1 (the correct answer) will be outside the scope.

The argument is concerned with why the product failed to capture market share. As jonnyais points out, (c) has nothing to do with that issue, since it focuses on internal company costs.
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by reachac » Fri Jul 18, 2008 11:50 pm
IMO C...
Even if the company is encountring 100% more cost on green, it is only incresing the price of green by 5% more that the already available detergent.. Corporate environmental responsibility u c :lol: :!:
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by NSNguyen » Sat Jul 19, 2008 1:49 am
Hi Stuart Kovinsky,
this is the LEAST relevance question,
the OA: C it states about the cost of producing , not the extent to which Bleach -O - green fail to penetrate the market
Please share your idea and your reasoning :D
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by john83.amar » Wed May 11, 2016 4:14 am
Option C looks good than other answers
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