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Stanford GSB reapplication help.

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Stanford GSB reapplication help.

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Hi

I applied to Stanford GSB last year (R2). Got an interview but was dinged ultimately. I'm re-applying this year in R1. Given it's been only 8-9 months since the last application, how should I approach my essay, especially Essay 1 (what matters to you and why). Given I had been shortlisted, should I use the same essay answer (theme, stories etc.) with minor changes or should I re-think it from scratch and make sure I provide a different answer (stories, theme) etc. Would be great to understand your thoughts/advice basis your experience of helping re-applicants like me.

Thanks!

- A confused re-applicant

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