More and more consumers are being attracted to sport utility vehicles because they are safer to drive than regular cars, and because of the feeling of power a person experiences when driving a sport utility vehicle. In its current advertising campaign, Jupiter Auto Company emphasizes the low price of its new sport utility vehicle compared to the price of other such vehicles. However, this marketing strategy is unwise because
a. Jupiter's sport utility vehicle is not as safe as those produced by competing automobile manufacturers.
b. if Jupiter reduces the price of its sport utility vehicle even further, Jupiter would sell even more of these vehicles.
c. the retail price of Jupiter's most expensive luxury car is less than that of its new sport utility vehicle.
d. most consumers who purchase sport utility vehicles are also concerned about the reliability of their vehicle.
e. consumers who purchase sport utility vehicles associate affordability with lack of safety.
OA after some discussion!!!
a. Jupiter's sport utility vehicle is not as safe as those produced by competing automobile manufacturers.
b. if Jupiter reduces the price of its sport utility vehicle even further, Jupiter would sell even more of these vehicles.
c. the retail price of Jupiter's most expensive luxury car is less than that of its new sport utility vehicle.
d. most consumers who purchase sport utility vehicles are also concerned about the reliability of their vehicle.
e. consumers who purchase sport utility vehicles associate affordability with lack of safety.
OA after some discussion!!!
