A marketing group redesigned the package of a certain brand of toothpaste. The new package was more brightly colored and had a new distinctive product logo. During test marketing, the toothpaste in the new package outsold the toothpaste in the old package two to one. The marketing group concluded that increased product recognition had a positive effect on the toothpaste’s sales.
Which of the following is an assumption on which the marketing group’s conclusion is based?
Brightly colored and distinctive packaging increased the product recognition of the toothpaste.
The new package of toothpaste was sold at a slightly lower price.
The package design of the toothpaste is more important than the quality of the toothpaste.
Even a less popular brand of toothpaste would have sold as well in the new package.
Even a simpler, less distinctive package design would have increased the product recognition of the toothpaste.
Which of the following is an assumption on which the marketing group’s conclusion is based?
Brightly colored and distinctive packaging increased the product recognition of the toothpaste.
The new package of toothpaste was sold at a slightly lower price.
The package design of the toothpaste is more important than the quality of the toothpaste.
Even a less popular brand of toothpaste would have sold as well in the new package.
Even a simpler, less distinctive package design would have increased the product recognition of the toothpaste.
