The following was used as part of an internet advertising company's appeal to businesses:
Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability.
The argument states that since internet advertisement helped Furniture Depot to increase their profitability, internet advertisement will also help other businesses to increase profitability.
First, the argument is based on an analogy that if internet advertisement helps Furniture Depot to increase profitability, the same will also help other business operations to increase their profit. The argument misses the fact that if some other business operation (say XYZ) and Furniture Depot have different kind of operations, then the effect of internet advertisement on both the businesses will not necessarily be the same. Let's consider - Furniture Depot is in furniture business and advertisement on internet of their products will help in increase in sales, as a result their profitability will increase. But for example another business operation (say XYZ) is into raw material business of ornaments. Then advertisements of XYZ on internet will not provide any help to XYZ's profitability.
Second, profitability of Furniture Depot because of internet advertisement can't be a benchmark for other businesses to invest in internet advertisement to increase their profit. One of reasons behind this is - sales of Furniture Depot increased by 10% and that results to Furniture Depot's profitability, provided that expenses remain constant. However let's consider for some other businesses, investment in internet advertisement increased their sales, but the expenses also increased gradually, resulting decrease in business' profitability.
In conclusion, as the argument misses several key aspects, it is not thorough and persuasive. If the argument mentioned above points, the argument would have been more sound and convincing.
Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability.
The argument states that since internet advertisement helped Furniture Depot to increase their profitability, internet advertisement will also help other businesses to increase profitability.
First, the argument is based on an analogy that if internet advertisement helps Furniture Depot to increase profitability, the same will also help other business operations to increase their profit. The argument misses the fact that if some other business operation (say XYZ) and Furniture Depot have different kind of operations, then the effect of internet advertisement on both the businesses will not necessarily be the same. Let's consider - Furniture Depot is in furniture business and advertisement on internet of their products will help in increase in sales, as a result their profitability will increase. But for example another business operation (say XYZ) is into raw material business of ornaments. Then advertisements of XYZ on internet will not provide any help to XYZ's profitability.
Second, profitability of Furniture Depot because of internet advertisement can't be a benchmark for other businesses to invest in internet advertisement to increase their profit. One of reasons behind this is - sales of Furniture Depot increased by 10% and that results to Furniture Depot's profitability, provided that expenses remain constant. However let's consider for some other businesses, investment in internet advertisement increased their sales, but the expenses also increased gradually, resulting decrease in business' profitability.
In conclusion, as the argument misses several key aspects, it is not thorough and persuasive. If the argument mentioned above points, the argument would have been more sound and convincing.
