"Now that we have moved to a larger theater, we can expect to increase our revenues from ticket sales. To further increase profits, we should start producing the plays that have been most successful when they were performed in our nation's largest cities. In addition, we should hire the Adlib Theater Company's director of fund-raising, since corporate contributions to Adlib have increased significantly over the three years that she has worked for Adlib."

The managing director of Exeunt Theater Company believes that buy moving to a larger theater, the company's revenues will increase accordingly. The director believes various different strategies along with expanding the theater will ensure significant increase in ticket sales. Through his claims may well have merit, the director presents a poorly stated argument, based on several questionable premises and assumptions, and based solely on the evidence the director offers, we cannot accept his argument as valid.

The primary issue of his argument lies in his unsupported premises. The director stated that larger theater means higher ticket sales. The director did not consider whether the new location is convenient to the company's targeted audience. If the location is inconvenient for the audience, the ticket sales will need to be lower to attract target audience in order to compensate the distance needed to watch the plays. Furthermore, the director's unsupported claim that producing plays that are successful in major cities is flawed because he did not provide evidence that Exeunt Theater Company can producing the same caliber of these plays as the other companies in the nation's largest cities. Different theater companies have different actors, who have different strengths and weaknesses for different plays. The director's premises, the basis of his argument, lack any legitimate evidentiary support and render his conclusion unacceptable.

In addition, the director makes several assumptions that remain unproven. The director assumes that hiring the Adlib Theater Company's director of fund-raising will increase his company's contributions in the same way as Adlib. The director needs more evidence to show what contributes to Adlib Theater Company's significant increase in contributions. We need to know whether the contributions come from one wealth contributor or many not so wealthy contributors. Also, the director assumes that Adlib Theater Company's director of fund-raising will have experience to bring in same caliber of contributions at this newly located theater. The director of fund-raising needs to show that she can either build same type of relationships or bring over her current relationships in order to produce increase in contributions. The managing director weakens her arguments by making assumptions and failing to provide explication of the links between the Adlib Theater Company's director of fund-raising and increase in contributions he assumes exists.

While the author does have several key issues in his argument's premises and assumptions, that is not to say that the entire argument is without base. The director can provide studies showing his targeted audience lives in or near the city he moved the theater into. He can also ensure that the actors in his company can produce same, if not better, plays that are most successful in major cities. Lastly, the director needs to make sure that the Adlib Theater Company's director of fund-raising can perform same way are his company. With research and clarification, the director can improve his argument significantly.
In sum, the director's illogical argument is based on unsupported premises and assumptions that render his argument invalid. If the author truly hopes to improve his argument, he would have to largely adjust his arguments with suggested evidence. Without these things, his poorly reasoned argument will likely convince few people.