With problems in the mortgage industry and a declining economy, overall housing sales are down by more than 40% percent. Online real estate broker sites, however, have seen increased traffic and revenues are up by more than 10 percent in the slumping real estate market.
Each of the following, if true, helps to explain the improved performance of online real estate brokers during the housing slump EXCEPT:
During a slump in the housing market, buyers are more likely to shop online broker sites in search of the best possible price.
When the housing market is strong, both buyers and sellers rely on traditional real estate brokers in an order to buy or sell property more quickly.
The cost of selling a property with an online broker is a fraction of the cost of using a traditional real estate broker.
Online brokers devote more advertising resources to attracting customers during a downturn in the real estate market than do traditional retailers.
Customers of online brokers, but not customers of traditional brokers, can control the cost of listing and selling their house by choosing from a number of available packages and options.
Each of the following, if true, helps to explain the improved performance of online real estate brokers during the housing slump EXCEPT:
During a slump in the housing market, buyers are more likely to shop online broker sites in search of the best possible price.
When the housing market is strong, both buyers and sellers rely on traditional real estate brokers in an order to buy or sell property more quickly.
The cost of selling a property with an online broker is a fraction of the cost of using a traditional real estate broker.
Online brokers devote more advertising resources to attracting customers during a downturn in the real estate market than do traditional retailers.
Customers of online brokers, but not customers of traditional brokers, can control the cost of listing and selling their house by choosing from a number of available packages and options.
