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OG11, CR, Q35

Expert replies
by adilka » Thu Dec 25, 2008 7:39 pm
Advertisement: Today's Customers expect high quality. Every advance in the quality of the manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At Mega Corp, meeting or exceeding customer expectations is our goal.

Which of the following must be true on the basis of the statements in the advertisement above?

A) MegaCorp's competitors, will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products
C) Mega corp's goal is possible to meet ONLY if continuing advances in product quality are possible
D) If a company becomes satisfied with the quality of its products, then the quality of its products is sure to decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

OA: C

I disagree with the answer choice. Can someone tell if something is wrong with my logic?
Yes, advances in quality of the product increases customer's expectation. However, Megacorp's goal is to MEET OR exceed customer's expectation (not only exceed it).

OA states that goal is achievable only if advances in quality are possible. My Logic: Even if advances are NOT possible any longer, i.e. the product's quality is in stale mode and can no longer be improved more, I argue that MegaCorp can still meet it's goal, because the goal is to MEET OR exceed expectations (not only exceed)! Sure they won't be able to exceed expectations anymore, since the quality can no longer be improved, but they WILL be able to MEET the customer's expectation by simply producing at the current quality level expected by the customers.
Hence I argue that the condition proposed in the OA - is not Necessarily sufficient for the goal to be achievable.

I did I just break the GMAT logic? :)
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Source: — Critical Reasoning |

Re: OG11, CR, Q35

by suchoudh » Thu Dec 25, 2008 10:08 pm
The stimulus says that Every advance in the quality of the manufactured products raises customer expectations, which means the expectations of customers are monotonically rising.

In order to keep up with that (even if you want to meet expectations), you will have to improve your product (because the goal expectation itself is going up).
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Re: OG11, CR, Q35

by adilka » Thu Dec 25, 2008 10:16 pm
suchoudh wrote:The stimulus says that Every advance in the quality of the manufactured products raises customer expectations, which means the expectations of customers are monotonically rising.

In order to keep up with that (even if you want to meet expectations), you will have to improve your product (because the goal expectation itself is going up).
Right... But if you read my question, that's not what I'm asking. I am asking what if is there is no advance in the quality? I'm saying the quality is stale, that's it, it has peaked and cannot be improved further. It's a staple good.
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by nicolette » Fri May 13, 2016 2:35 am
i'm not sure, but i think it's C
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by ashley.com » Fri May 13, 2016 2:50 am
C looks appropriate
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