Behind the Music: The Creator of the Kellogg LipDub Video

by Beat The GMAT, Apr 15, 2011

[youtube]http://www.youtube.com/watch?v=NQIUGpzF9vw[/youtube]

In this exclusive Beat The GMAT 'Behind the Music' interview, I speak with the Joshua Eddy -- the MBA student and creative genius behind the recent Kellogg LipDub music video. We discuss:

• Why he created this video
• How he developed the concept
• Why he chose to lip dub 'Footloose' over Rebecca Black's Friday
• How he was able to film the video in just 3.5 hours, while coordinating 70 MBA students

This is the very first LipDub video ever created by a US business school. Watch the original video here!