With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on social networking sites. Advertisers can now target underage consumers with relative ease, raising obvious ethical questions. But even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online.
Which of the following if true, DOES NOT underscore the central idea of the above passage?
A. The Children's Online Privacy Protection Act, requires parental permission before any commercial entity can collect personal information from a child under 13.
B. Many surveys have concluded that lying during online transactions is very common among all age groups.
C. Teens are pretty savvy about the reality that registration information they give online will be used for marketing purposes.
D. Privacy groups are advocating for a "Do Not Track List”, giving consumers of all ages the right to opt out of marketing efforts when a Web site places "cookies" on a user's computer to monitor their surfing habits and deliver ads deemed appropriate to that behavior.
E. According to experts of online marketing, marketers have to be careful in trying to reach youngsters online.
Which of the following if true, DOES NOT underscore the central idea of the above passage?
A. The Children's Online Privacy Protection Act, requires parental permission before any commercial entity can collect personal information from a child under 13.
B. Many surveys have concluded that lying during online transactions is very common among all age groups.
C. Teens are pretty savvy about the reality that registration information they give online will be used for marketing purposes.
D. Privacy groups are advocating for a "Do Not Track List”, giving consumers of all ages the right to opt out of marketing efforts when a Web site places "cookies" on a user's computer to monitor their surfing habits and deliver ads deemed appropriate to that behavior.
E. According to experts of online marketing, marketers have to be careful in trying to reach youngsters online.
