marketing schools

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miamisaint: Junior | Next Rank: 30 Posts; Posts: 10; Joined: Sat Jul 24, 2010 8:39 am

by miamisaint » Thu Nov 18, 2010 8:45 am

Hi all,

I have 6 years of experience in operations in my family business in India.
Gmat 650 .

I want to start my own company after MBA and therefore looking at schools with strong marketing programs.
through MBA I want to develop marketing skills and learn how to put things together in a new business.

I was dinged at Wharton and kellogg's after interview last year.

Can you please suggest schools with strong marketing programs ?
I am open to both US and EU schools.

thanks

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Source: Beat The GMAT — Ask Stacy Blackman | Thu Nov 18, 2010 8:45 am

GMAT/MBA Expert

Lisa Anderson: MBA Admissions Consultant; Posts: 3845; Joined: Wed Feb 06, 2008 8:57 pmFollowed by: 148 members; Location: Houston, TX; Thanked: 442 times

by Lisa Anderson » Thu Nov 18, 2010 1:47 pm

Dear miamisaint,

All schools have substantial marketing coursework. However, you will see variance on industry focus or niche within marketing like brand versus marketing research. If you want to start your own company post-MBA, perhaps you should be looking at entrepreneurship programs? You will still get the strong cross-functional foundation, including marketing courses, but substantial electives in how to start, grow and manage a new enterprise.

Good luck,
Lisa

Lisa Anderson
Consultant
Stacy Blackman Consulting

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miamisaint: Junior | Next Rank: 30 Posts; Posts: 10; Joined: Sat Jul 24, 2010 8:39 am

by miamisaint » Thu Nov 18, 2010 2:07 pm

I really appreciate your prompt reply Lisa

I want to start a children's Book publishing and commercial printing company ( as I have work ex in offset book printing) and focus on upcoming economies such as Africa and south America.

Do entrepreneurship programs have electives focusing on creating global enterprises ?

If yes, which are some of the best bschools in US & EU for entrepreneurship ?

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GMAT/MBA Expert

Lisa Anderson: MBA Admissions Consultant; Posts: 3845; Joined: Wed Feb 06, 2008 8:57 pmFollowed by: 148 members; Location: Houston, TX; Thanked: 442 times

by Lisa Anderson » Mon Nov 22, 2010 2:15 pm

I would suggest looking at programs ranked by Entrepreneur magazine as a place to start in identifying potential MBA programs for you. From there, you can peruse their course offerings to ensure they have what you seek, like courses on building global enterprises.

Regards,
Lisa

Lisa Anderson
Consultant
Stacy Blackman Consulting

Learn more about me

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