Market Analyst: Recent research confirms that the main cause

Key Issues:

1. First of all, this is not a properly structured GMAT flaw question: If you notice, all of the flaw questions in the OG are composed of Answer Choices that describe the reasoning rather than present new explanations/information.

2. Second of all, I do not agree with the correct answer:

Conclusion of the argument: As the effectiveness of tongue scrapers becomes more widely known, the market for less effective breath freshening products, such as mints, gums, and sprays, will decline significantly.

Answer choice D: A recent survey shows that 94% of those who regularly purchase breath freshening products are aware of the effectiveness of the tongue scraper.


What if it were the case that because the effectiveness of tongue scrapers becomes more widely known, then NEW ENTRANTS to the market would cause a decrease in the market for less effective breath freshening products indirectly? New entrants could drive up the market share of tongue scrapers significantly such that even if the current number of consumers of other breath freshening products remains the same, or even increases, its current market share would decline due to the impact of the new entrants increasing the share of tongue scrapers. Again, the result of these new entrants are due to the effectiveness of tongue scrapers which has becomes more widely known.

Moreover, answer choice D states that the respondents of the survey are those who are already aware of the effectiveness of the scraper. This fact can be directly countered by the conclusion of the argument: "As the effectiveness of tongue scrapers becomes more widely known..."


Answer Choice E on the other hand would provide a more reasonable weakening scenario: "Some people buy breath freshening products for reasons other than to fight bad breath."

This answer choice provides an alternative cause for the consumption of breath freshening products. (i.e., Instead of X-->Y, "Z" -->Y).