Many TV viewers own devices that can be set up to record shows automatically so that viewers can watch them later. Companies that advertise on television complain that the use of these devices hurts their business since the product makes it possible to watch television programs while selectively editing out commercials. Which of the following, if true, would most strengthen the companies ’argument that the use of these TV recording devices is hurting their business?


A. The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as well as households that are watching it.
B. Television recording device manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers ’interests that is caused by their product.
C. Studies show that TV commercials are by far the most effective form of advertising.
D. The use of these devices increases the popularity of TV watching.
E. Some television commercials are as entertaining or informative as the programs they interrupt.