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Luxury brand management

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by apriya » Tue Dec 13, 2011 7:26 pm
Hi,

Can anybody tell me if it's good to study MBA-luxury brand management or study MBA with luxury brand management as a specialisation?

Thanks
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by Jon@Admissionado » Wed Dec 14, 2011 7:43 am
You certainly can. INSEAD would be the place to start looking and HEC Paris as well (What can you do? It's a matter of physical location! and those Parisians, boy are they chic).
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by highwyre237 » Fri Dec 16, 2011 11:07 am
I know NYU Stern has a concentration in it, as well as a student club,

I recently watched this, you may want to check it out

Innovation Module: The Future of Luxury - put on by some professors at NYU, really interesting watch, opening my mind more and more to the Luxury side of brand management.
https://vimeo.com/27440181
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by money9111 » Sat Dec 31, 2011 3:16 am
ESSEC in France also has a Brand Management program "sponsored" by LVMH - https://www.essec-lvmh-chair.com/
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by goldenegg » Mon Jan 30, 2012 12:18 pm
apriya wrote:Hi,

Can anybody tell me if it's good to study MBA-luxury brand management or study MBA with luxury brand management as a specialisation?

Thanks
It is a great idea to try and pursue a career in the luxury goods market. It all depends on where you want your career to go. If you are interested in luxury brand management only or in general management. I know a HEC Paris MBA who studied general management but the programme still prepared him for the luxury goods market. He now heads Pandora jewellery's retail operations in Hong Kong.
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by apriya » Sun Feb 05, 2012 4:07 pm
Thank you all for the replies. It woulde definitely help me in selecting my MBA course :)
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