Grockit query

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arora007: Community Manager; Posts: 1048; Joined: Mon Aug 17, 2009 3:26 amFollowed by: 27 members; Location: India; Thanked: 51 times; GMAT Score:670

by arora007 » Sat Aug 07, 2010 12:40 pm

Creators of some commercial television advertisements have received awards for the artistic merits of those works. However, the primary goal of advertising is to sell things. Because of this, commercial television advertisements should be ineligible for awards based on artistic merit.

The conclusion to the above is supported by which of the following assumptions?

A) Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

B)Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

C) Commercial advertisement creators should focus more on the utility of the product than on the artistic merits of the commercial.

D) Works created with the purpose of selling the objects that they advertise should not be recognized for artistic merit.

E) Real artists do not cater to popular opinion.

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Source: Beat The GMAT — Critical Reasoning | Sat Aug 07, 2010 12:40 pm

diebeatsthegmat: Legendary Member; Posts: 1119; Joined: Fri May 07, 2010 8:50 amFollowed by: 3 members; Thanked: 29 times

by diebeatsthegmat » Sat Aug 07, 2010 12:46 pm

arora007 wrote:Creators of some commercial television advertisements have received awards for the artistic merits of those works. However, the primary goal of advertising is to sell things. Because of this, commercial television advertisements should be ineligible for awards based on artistic merit.

The conclusion to the above is supported by which of the following assumptions?

A) Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

B)Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

C) Commercial advertisement creators should focus more on the utility of the product than on the artistic merits of the commercial.

D) Works created with the purpose of selling the objects that they advertise should not be recognized for artistic merit.

E) Real artists do not cater to popular opinion.

hey,,, how come A and B looks the same with the same meaning?
is that C the answer?

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arora007: Community Manager; Posts: 1048; Joined: Mon Aug 17, 2009 3:26 amFollowed by: 27 members; Location: India; Thanked: 51 times; GMAT Score:670

by arora007 » Sat Aug 07, 2010 12:54 pm

Its quite late... and I might have really been sleepy... might have done something while formatting...

aneways the answers are not A B or C,

my question is, why not C and why something else ?

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GMATGuruNY: GMAT Instructor; Posts: 15539; Joined: Tue May 25, 2010 12:04 pmFollowed by: 1906 members; Location: New York, NY; Thanked: 13060 times; GMAT Score:790

by GMATGuruNY » Sat Aug 07, 2010 2:50 pm

arora007 wrote:Creators of some commercial television advertisements have received awards for the artistic merits of those works. However, the primary goal of advertising is to sell things. Because of this, commercial television advertisements should be ineligible for awards based on artistic merit.

The conclusion to the above is supported by which of the following assumptions?

A) Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

B)Some commercials are created to sell products by causing the viewer to associate them with the positive feelings generated by the viewer's experience of the commercial's artistic merit.

C) Commercial advertisement creators should focus more on the utility of the product than on the artistic merits of the commercial.

D) Works created with the purpose of selling the objects that they advertise should not be recognized for artistic merit.

E) Real artists do not cater to popular opinion.

Conclusion: TV ads shouldn't be allowed to receive awards for artistic merit.
Premise: TV ads are designed to sell stuff.
Assumption: Trying to sell = no artistic merit.

Since we're looking for the assumption, the correct answer needs to connect selling to a lack of artistic merit.

Only answer choice D makes this connection: it says that works created for selling should not be recognized for artistic merit. In other words, trying to sell = no artistic merit.

Don't forget the negation test. The assumption is the answer choice that must be true for the argument to hold together. So when the correct answer is negated, the argument should fall apart. Negated, answer choice D would say:

Works created with the purpose of selling the objects that they advertise should be recognized for artistic merit.

The statement above, if true, would make the argument fall apart. So answer choice D is the assumption: the answer choice that must be true for the argument to hold together.

The correct answer is D.

Answer choice C is out of scope. The argument makes no claim about what TV ads should do. It states only that TV ads shouldn't be able to receive awards for artistic merit.

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ankurmit: Legendary Member; Posts: 516; Joined: Mon Nov 02, 2009 6:42 amFollowed by: 1 member; Location: Mumbai; Thanked: 14 times; GMAT Score:710

by ankurmit » Sat Aug 07, 2010 7:02 pm

IMO : D

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dipbha: Junior | Next Rank: 30 Posts; Posts: 18; Joined: Mon Apr 05, 2010 6:25 am; Location: Jaipur,India; GMAT Score:730

by dipbha » Sat Aug 07, 2010 7:46 pm

Is it by any chance D.

Conclusion: the primary goal of advertising is to sell things. Because of this, commercial television advertisements should be ineligible for awards based on artistic merit.

D clearly states that advertisements that are made to sell things should not be considered for awards based artistic merits.

C on the other hand states that Ad creators should not focus on the artistic merits but does not state whether the ads can considered for awards based artistic merits.

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debmalya_dutta: Master | Next Rank: 500 Posts; Posts: 385; Joined: Sun Jul 12, 2009 10:16 pmFollowed by: 2 members; Thanked: 29 times; GMAT Score:710

by debmalya_dutta » Sat Aug 07, 2010 8:37 pm

My pick is D

Creators of some commercial television advertisements have received awards for the artistic merits of those works. However, the primary goal of advertising is to sell things. Because of this, commercial television advertisements should be ineligible for awards based on artistic merit.

Look at the question stem..
-> primary goal of advertising(commercial television advertisements) is to sell things...
- >then a premise which is not stated and which is the assumption in this case ...
- > commercial television advertisements should be ineligible for awards based on artistic merit

Works (commercial television advertisements is part of this set) created with the purpose of selling the objects that they advertise should not be recognized for artistic merit.

The above assumption fills in the gaps between commercial ads and the fact they should not be considered for awards based on artistic merits

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