Google wins Kellogg Super Bowl Ad Review

Google Wins Kellogg School of Management’s Super Bowl Advertising Review

The Saints may have won the Super Bowl, but Google came out on top in this year’s Kellogg School of Management Super Bowl Advertising Review for its “How to Impress a French Woman” ad. For the sixth year running, MBA students at Kellogg spent Super Bowl Sunday focused as much on the ad spots between plays as on the game itself.

“This year’s Super Bowl featured several effective ads, making the Review an exciting learning experience for the students,” Tim Calkins, a Kellogg clinical marketing professor who leads the event, said in a statement. “The overarching goal for Super Bowl advertisers is a successful ad that resonates with their target audience. Based on our framework, Google really embraced the key elements of a winning Super Bowl commercial with both its sentimental and practical execution,” he continued.