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by loveusonu » Sat Jul 17, 2010 10:40 am
Early in the development of a new product line, the critical resource is talent. New marketing ventures require a degree of managerial skill disproportionate to their short-term revenue prospects. Usually, however, talented managers are assigned only to established high-revenue product lines and, as a result, most new marketing ventures fail. Contrary to current practice, the best managers in a company should be assigned to development projects.
Which one of the following, if true, most strengthens the author's argument?
(A) On average, new ventures under the direction of managers at executive level survive no longer than those managed by lower-ranking managers.
(B) For most established companies, the development of new product lines is a relatively small part of the company's total expenditure.
(C) The more talented a manager is, the less likely he or she is to be interested in undertaking the development of a new product line.
(D) The current revenue and profitability of an established product line can be maintained even if the company's best managers are assigned elsewhere.
(E) Early short-term revenue prospects of a new product line are usually a good predictor of how successful a product line will ultimately be.

OA after discussion
Sonu
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Source: — Critical Reasoning |

by aloneontheedge » Sat Jul 17, 2010 10:48 am
loveusonu wrote:Early in the development of a new product line, the critical resource is talent. New marketing ventures require a degree of managerial skill disproportionate to their short-term revenue prospects. Usually, however, talented managers are assigned only to established high-revenue product lines and, as a result, most new marketing ventures fail. Contrary to current practice, the best managers in a company should be assigned to development projects.
Which one of the following, if true, most strengthens the author's argument?
(A) On average, new ventures under the direction of managers at executive level survive no longer than those managed by lower-ranking managers.
(B) For most established companies, the development of new product lines is a relatively small part of the company's total expenditure.
(C) The more talented a manager is, the less likely he or she is to be interested in undertaking the development of a new product line.
(D) The current revenue and profitability of an established product line can be maintained even if the company's best managers are assigned elsewhere.
(E) Early short-term revenue prospects of a new product line are usually a good predictor of how successful a product line will ultimately be.

OA after discussion
IMO D:This stregthens the argument
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by raunakrajan » Sat Jul 17, 2010 10:49 am
IMO D
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by loveusonu » Sat Jul 17, 2010 10:53 am
Please explain some logic guys not plain imo.....
Sonu
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When you want something desperately, the whole Universe conspires in helping to give it to you - The Alchemist
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by DonPaw » Sat Jul 17, 2010 10:56 am
loveusonu wrote:Early in the development of a new product line, the critical resource is talent. New marketing ventures require a degree of managerial skill disproportionate to their short-term revenue prospects. Usually, however, talented managers are assigned only to established high-revenue product lines and, as a result, most new marketing ventures fail. Contrary to current practice, the best managers in a company should be assigned to development projects.
Which one of the following, if true, most strengthens the author's argument?
(A) On average, new ventures under the direction of managers at executive level survive no longer than those managed by lower-ranking managers.
(B) For most established companies, the development of new product lines is a relatively small part of the company's total expenditure.
(C) The more talented a manager is, the less likely he or she is to be interested in undertaking the development of a new product line.
(D) The current revenue and profitability of an established product line can be maintained even if the company's best managers are assigned elsewhere.
(E) Early short-term revenue prospects of a new product line are usually a good predictor of how successful a product line will ultimately be.

OA after discussion

I got a tie between D & E. still i feel "E" should be right.

D :- mentions at the end that best managers should assign elsewhere. But we need to focus on new product lines. so our answer needs to support directly to new product line. Otherwise D would have been the best best.

E :- one of the premise says the problem associated with new product line, talent + short term revenue prospects. E attacks both of them to say that with the help of talent it ( revenue ) can be explored and its future.. So I would go for E.

Please provide OA.
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by FightWithGMAT » Sat Jul 17, 2010 12:29 pm
loveusonu wrote:Early in the development of a new product line, the critical resource is talent. New marketing ventures require a degree of managerial skill disproportionate to their short-term revenue prospects. Usually, however, talented managers are assigned only to established high-revenue product lines and, as a result, most new marketing ventures fail. Contrary to current practice, the best managers in a company should be assigned to development projects.
Which one of the following, if true, most strengthens the author's argument?
(A) On average, new ventures under the direction of managers at executive level survive no longer than those managed by lower-ranking managers.
(B) For most established companies, the development of new product lines is a relatively small part of the company's total expenditure.
(C) The more talented a manager is, the less likely he or she is to be interested in undertaking the development of a new product line.
(D) The current revenue and profitability of an established product line can be maintained even if the company's best managers are assigned elsewhere.
(E) Early short-term revenue prospects of a new product line are usually a good predictor of how successful a product line will ultimately be.

OA after discussion
It is D

See, the argument says that development of product requires talent (best managers), but this talent is assigned to marketing to achieve short term gains, failing most of the new marketing ventures. So the argument concludes that the new marketing ventures (current trends of high profitability in short term) can be managed even without the best managers....................that is what D says.
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by loveusonu » Sun Jul 18, 2010 12:17 am
I am confused between D/E.
On same lines as DowPow, I picked up E and OA turned out to D
Sonu
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When you want something desperately, the whole Universe conspires in helping to give it to you - The Alchemist
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by outreach » Sun Jul 18, 2010 12:59 am
" New marketing ventures require a degree of managerial skill disproportionate to their short-term revenue prospects"

E is wrong bcz the concern is not abt the success of new product line, but it is abt assigning talented managers to it to ensure a short term revenue prospects can be capitailized and built upon.

D
the current practice can be changed bcz revenue of exisiting product line can be maintained,hence the best managers can be assigned to other products
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