Source Veritas :
Established companies often focus on defending the market they currently dominate. As a result, they tend not to focus resources on potential new markets and tend to underestimate or ignore shifts in market dynamics. A clear case of this inward-looking strategy is
Which of the following best completes the passage?
a) A century-old paper manufacturer that adapts to the growing market for recycled papers by forming a committee to study ways in which it can effectively grow its business in this new market.
b) A diversified auto manufacturer that has historically led the market in sales of large trucks reacts to the recent increase in the market for fuel-efficient small cars by focusing on improving the fuel efficiency of its line of trucks in order to better compete with such smalled cars.
c) A diversified auto manufacturer that has historically led the market in sales of large trucks that consume significant amounts of fuel reacts to the recent increase in the market for fuel-efficient small cars by focusing on improving the look of its line of trucks.
d) A machine invented for use by auto manufacturers is now predominately used by airplane manufacturers as well as auto manufacturers.
e) A diversified auto manufacturer that has historically led the market in sales of large trucks reacts to the recent increase in the market for fuel-efficient small cars by minimizing production of large trucks and focusing on growing its business in the fuel-efficient small car market.
Established companies often focus on defending the market they currently dominate. As a result, they tend not to focus resources on potential new markets and tend to underestimate or ignore shifts in market dynamics. A clear case of this inward-looking strategy is
Which of the following best completes the passage?
a) A century-old paper manufacturer that adapts to the growing market for recycled papers by forming a committee to study ways in which it can effectively grow its business in this new market.
b) A diversified auto manufacturer that has historically led the market in sales of large trucks reacts to the recent increase in the market for fuel-efficient small cars by focusing on improving the fuel efficiency of its line of trucks in order to better compete with such smalled cars.
c) A diversified auto manufacturer that has historically led the market in sales of large trucks that consume significant amounts of fuel reacts to the recent increase in the market for fuel-efficient small cars by focusing on improving the look of its line of trucks.
d) A machine invented for use by auto manufacturers is now predominately used by airplane manufacturers as well as auto manufacturers.
e) A diversified auto manufacturer that has historically led the market in sales of large trucks reacts to the recent increase in the market for fuel-efficient small cars by minimizing production of large trucks and focusing on growing its business in the fuel-efficient small car market.
