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Maciek wrote:Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

Conclusion - Kitchen can collect its licensing fee without endangering its other revenues.
Premise - Experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen
A. No other line of cookware is superior to that which will carry the Kitchen name. - it has been mentioned that experts evaluated that other cookware . so this is not an assumption
B. Kitchen will not license the use of its name for any products other than the line of cookware. - irrelevant to the argument
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.- Other makers of cookware may find the Kitchen less attractive because the magazine promotes a certain cookware brand to which it has lent it's brand name. So they may withdraw its ads on the magazine and inturn the magazine will lose its ad income from other cookware makers
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
This maybe true but this is irrelevant to the argument here .
E. Kitchen is one of the most prestigious cooking-related magazines. - again irrelevant

OA C
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