• Magoosh
Study with Magoosh GMAT prep

Available with Beat the GMAT members only code

• Award-winning private GMAT tutoring
Register now and save up to \$200

Available with Beat the GMAT members only code

• 5-Day Free Trial
5-day free, full-access trial TTP Quant

Available with Beat the GMAT members only code

• Reach higher with Artificial Intelligence. Guaranteed
Now free for 30 days

Available with Beat the GMAT members only code

• 1 Hour Free
BEAT THE GMAT EXCLUSIVE

Available with Beat the GMAT members only code

• Free Trial & Practice Exam
BEAT THE GMAT EXCLUSIVE

Available with Beat the GMAT members only code

• Get 300+ Practice Questions
25 Video lessons and 6 Webinars for FREE

Available with Beat the GMAT members only code

• Free Veritas GMAT Class
Experience Lesson 1 Live Free

Available with Beat the GMAT members only code

• Free Practice Test & Review
How would you score if you took the GMAT

Available with Beat the GMAT members only code

• 5 Day FREE Trial
Study Smarter, Not Harder

Available with Beat the GMAT members only code

## AWA essay

tagged by:

This topic has 1 member reply
Jasmine Newbie | Next Rank: 10 Posts
Joined
26 Jan 2008
Posted:
8 messages
Target GMAT Score:
600

#### AWA essay

Wed Jan 30, 2008 4:53 am
The following was used as part of an internet advertising company's appeal to businesses: "Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability."

Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
----------------------------------------------------

My essay.

The argument that the sales increased due to internet advertising omits some important concerns that must be addressed to substantiate the argument. The statement that follows the description of what the internet advertising company can do simply describes the success of Furniture Depot. This alone does not constitute a logical argument in favour of the internet advertising company, and it certainly does not provide support or proof of the main argument.

Most conspiciously, the argument does not address the type of internet service. First, the argument assumes that Furniture Depot employed the internet advertising company and since then, the sales inceased by 10% over last year's totals. In a weak attempt to support its claim, the argument describes that using the internet services provided by the internet advertising company demonstrates an increase in profits that makes all of these things accurately known. But if it gives more information on the type of service provided, whether its cheap or not, it would have strengthen the argument.

Second, the argument never addresses the interface between advertising company and the Furniture Depot. For instance, we all know that the sales increased by 10% percent but in how many years leaves the reader with an empty blank. The advertising company can provide specific details about its company and what type of services they provide. They can provide us with the rates of the services so that the reader can have an idea whether its cheaper than other companies.

Finally, if the services are really good and helps to increase the profit then they must have given a reference of some other company as well. The argument even does not address what would happen if the internet services fails to advertise in order to increase the sales.

Because the argument leaves out several key issues, it is not sound or persuasive. If it included the itmes discussed above instead of solely explaining that the services can increase one's profit, the argument would have been more thorough and convincing.

cjiang16 Senior | Next Rank: 100 Posts
Joined
06 Apr 2008
Posted:
71 messages
1
Sat Apr 12, 2008 5:03 pm
I will score 4.5

### Best Conversation Starters

1 lheiannie07 72 topics
2 LUANDATO 60 topics
3 ardz24 48 topics
4 AAPL 46 topics
5 M7MBA 45 topics
See More Top Beat The GMAT Members...

### Most Active Experts

1 Jeff@TargetTestPrep

Target Test Prep

141 posts
2 Brent@GMATPrepNow

GMAT Prep Now Teacher

136 posts
3 GMATGuruNY

The Princeton Review Teacher

134 posts
4 Rich.C@EMPOWERgma...

EMPOWERgmat

128 posts
5 Scott@TargetTestPrep

Target Test Prep

99 posts
See More Top Beat The GMAT Experts