The following appeared as part of a campaign to sell advertising time on a local radio to local businesses:
‘The Cumquat Café began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.’
The passage above concludes that the success of Cumquat Café shows how radio advertising can make a business more profitable arguing that this company has increased their business over last year. However, for this conclusion to hold true under the argument provided in the passage, the author made several assumptions.
Firstly, it is assumed that a business increase means more profit. Cumquat Café may have experienced a business increase but they may have losses because of the amount of money spent in radio advertising. This is that Cumquat Café increased their invoice less than their expenditure.
Secondly, it is unknown whether last year Cumquat Café has losses or profits. Therefore the author is assuming that they have profit without providing any evidence to support it. Furthermore, we neither know last year’s totals. If totals were very low, a 10 percent increase is not very significant against the cost for advertising in radio.
Thirdly, the fact that Cumquat Café had increased their business by 10 percent over last year doesn’t mean that radio advertising will have the same result in all companies that advertise in their radio. However, the author of the text assumes that it does.
Overall, the argument is not solid enough to support the conclusion given that there are several assumptions that need to be proved. And there is not enough information to make a clear evaluation of the conclusion. This argument would not convince me to buy advertising space in the local radio.
‘The Cumquat Café began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.’
The passage above concludes that the success of Cumquat Café shows how radio advertising can make a business more profitable arguing that this company has increased their business over last year. However, for this conclusion to hold true under the argument provided in the passage, the author made several assumptions.
Firstly, it is assumed that a business increase means more profit. Cumquat Café may have experienced a business increase but they may have losses because of the amount of money spent in radio advertising. This is that Cumquat Café increased their invoice less than their expenditure.
Secondly, it is unknown whether last year Cumquat Café has losses or profits. Therefore the author is assuming that they have profit without providing any evidence to support it. Furthermore, we neither know last year’s totals. If totals were very low, a 10 percent increase is not very significant against the cost for advertising in radio.
Thirdly, the fact that Cumquat Café had increased their business by 10 percent over last year doesn’t mean that radio advertising will have the same result in all companies that advertise in their radio. However, the author of the text assumes that it does.
Overall, the argument is not solid enough to support the conclusion given that there are several assumptions that need to be proved. And there is not enough information to make a clear evaluation of the conclusion. This argument would not convince me to buy advertising space in the local radio.
