Subject :
The following was used as part of an internet advertising company's appeal to businesses: "Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability."
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Answer :
This is about an internet advertising company which proposes its internet services for companies in order to help them to increase their profitability. Referring to the success of one company that used its internet services and for which the company sales have increased by 10% over the last year, the argument presented in this article is, on my standpoint, really weak and not convincing at all.
First of all, the internet advertising company does not emphasis the link between Furniture Depot sales increase and the use of the internet advertising. Indeed, the sales increase may also be the result of many other advertising ways such as television and newspapers advertising that the Furniture Depot also performed. Besides, it can also be related to a diversification of the products or more generally be the result of a more favorable economic context.
Secondly, even if we consider that the sales increase of Furniture Depot is due to the internet services, it does not necessarily imply that is will be the case for all kinds of product. Furniture Depot has probably products that match the need of people who usually use internet services to buy products. It may not be the case for other kinds of products if they address people who are not internet users like elderly people. Therefore, other companies will not necessarily fit in the internet advertising system.
Finally, a point really weak on this advertisement is that an increase of sales does not systematically mean an increase in the profits. Indeed, companies which would like to use internet advertising company will have to pay for their services. In addition, the internet advertising company would probably require a percentage on the sales that may consequently lower the profit even if the sales increase.
In conclusion, the argument is really weak and flaw by the fact there is no guaranties that by using the internet services company, the profits will increase. No clues on the impact of the internet service on the sales increase, neither on the conditions to use the internet service in term of costs are demonstrated. The argument of this article will certainly be strengthened if more statistics have been illustrated and more guaranties on the sales increase have been provided rather than illustrating the success of only one company.
The following was used as part of an internet advertising company's appeal to businesses: "Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability."
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Answer :
This is about an internet advertising company which proposes its internet services for companies in order to help them to increase their profitability. Referring to the success of one company that used its internet services and for which the company sales have increased by 10% over the last year, the argument presented in this article is, on my standpoint, really weak and not convincing at all.
First of all, the internet advertising company does not emphasis the link between Furniture Depot sales increase and the use of the internet advertising. Indeed, the sales increase may also be the result of many other advertising ways such as television and newspapers advertising that the Furniture Depot also performed. Besides, it can also be related to a diversification of the products or more generally be the result of a more favorable economic context.
Secondly, even if we consider that the sales increase of Furniture Depot is due to the internet services, it does not necessarily imply that is will be the case for all kinds of product. Furniture Depot has probably products that match the need of people who usually use internet services to buy products. It may not be the case for other kinds of products if they address people who are not internet users like elderly people. Therefore, other companies will not necessarily fit in the internet advertising system.
Finally, a point really weak on this advertisement is that an increase of sales does not systematically mean an increase in the profits. Indeed, companies which would like to use internet advertising company will have to pay for their services. In addition, the internet advertising company would probably require a percentage on the sales that may consequently lower the profit even if the sales increase.
In conclusion, the argument is really weak and flaw by the fact there is no guaranties that by using the internet services company, the profits will increase. No clues on the impact of the internet service on the sales increase, neither on the conditions to use the internet service in term of costs are demonstrated. The argument of this article will certainly be strengthened if more statistics have been illustrated and more guaranties on the sales increase have been provided rather than illustrating the success of only one company.
