All-included tour package brochure: Tourists joining us on o

All-included tour package brochure: Tourists joining us on our "all-included" package to the Caribbean are making a wise choice. People who take the so-called "inexpensive" cruises offered by some companies are constantly encouraged to buy "extras" in the form of alcoholic beverages, special day-trips and even the use of the midnight buffet. These unsuspecting tourists often pay an above-average price for such "inexpensive" cruises.

Which of the following, if true, most strengthens the position presented in the all-included tour package brochure?


A. Tourists who choose to hire a yacht, and head for the Caribbean independent of any company, ultimately pay less than those who go on inexpensive cruises organised by tour providers.

B. An accounting calculation made for an "inexpensive" cruising company shows that the average payment per passenger is 5% higher at the end of the cruise when charged individually for a five o'clock buffet and a scuba diving course.

C. A marketing investigation shows that while more costly, tourists electing the "inexpensive" option tend to return to the same company for their next cruise in higher percentages than those who choose the "all-included" package.

D. A market assessment made for one of the large cruising companies shows that the tourist who pays a lower nominal fee, yet pays for many "extras", pays insignificantly more than the tourist who pays a higher rate for an "all-included" package.

E. A survey of customers who took cruises lasting more than two weeks shows that tourists that traveled with friends from home enjoyed themselves more than those that left alone or just as a couple.

OA B

Source: Economist Gmat