Advertising executive: Those who oppose
the use of humor in advertising, whether
print and television, either lack a sense of
humor or fail to understand the advantage
of using humor to advertise a product or
service. After all, numerous surveys show
that ordinary consumers are almost twice
as likely to recall a humorous commercial
as they are to recall a serious commercial.
Which of the following, if true, would cast
the most serious doubt on the accuracy of
the advertising executive's contention?
A. Although most consumers surveyed
were able to recall viewing humorous
commercials, many said they enjoyed
the serious commercials more.
B. For certain types of products,
humorous advertising would be
inappropriate and potentially offensive.
C. Although most consumers surveyed
were able to recall viewing humorous
commercials, most failed to recall the
name of the product advertised.
D. The consumers surveyed about
humorous commercials included
people considered unlikely to buy the
particular product advertised.
E. The use of humorous television
commercials by advertisers has been
declining over the last few years
OA AFTER DISCUSSION
the use of humor in advertising, whether
print and television, either lack a sense of
humor or fail to understand the advantage
of using humor to advertise a product or
service. After all, numerous surveys show
that ordinary consumers are almost twice
as likely to recall a humorous commercial
as they are to recall a serious commercial.
Which of the following, if true, would cast
the most serious doubt on the accuracy of
the advertising executive's contention?
A. Although most consumers surveyed
were able to recall viewing humorous
commercials, many said they enjoyed
the serious commercials more.
B. For certain types of products,
humorous advertising would be
inappropriate and potentially offensive.
C. Although most consumers surveyed
were able to recall viewing humorous
commercials, most failed to recall the
name of the product advertised.
D. The consumers surveyed about
humorous commercials included
people considered unlikely to buy the
particular product advertised.
E. The use of humorous television
commercials by advertisers has been
declining over the last few years
OA AFTER DISCUSSION
