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Ad agency

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by maihuna » Mon Jan 05, 2009 8:55 am
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program’s audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?


The purchasers of products given as gifts are not the ultimate users of those products.

Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.

The ad agency had never previously aired an ad during a program other than the one intended.

Some men, including some who use tools frequently, occasionally watch cooking programs.

The ad agency has a reputation for conducting high quality demographic research.
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by vivek.kapoor83 » Mon Jan 05, 2009 9:21 am
not sure though but D i think
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by maihuna » Mon Jan 05, 2009 10:54 am
D is not entirely incorrect given the options, but there are definetly bettr answers
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by chetanojha » Mon Jan 05, 2009 1:14 pm
E). The ad agency has a reputation for conducting high quality demographic research. This seems to be a good contestant as it states that ad agency has a reputation of good demographic research. Which means ad agency has done the research for the ad and placed it during appropriate program knowing that it is a cooking program.
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by canada_sms » Mon Jan 05, 2009 2:08 pm
I think it's answer A. It weakens the argument "the ad agency made some sort of mistake" by pointing out the fact that the tool could be given by a female to a male as a gift. The demographic of who buys the product does not have to coincide with the demographic of who uses the product.

I don't think E weakens the argument enough. Just because the ad agency has a reputation for doing good demographic research doesn't necessarily mean that they didn't make a mistake in this case.
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by pandeyvineet24 » Mon Jan 05, 2009 5:28 pm
I think B and D use the words occasionally, there by limiting the scope.

I will go with A. Since the ad could be more targetted at purchasers than the users of the product.
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by logitech » Mon Jan 05, 2009 6:37 pm
pandeyvineet24 wrote:I think B and D use the words occasionally, there by limiting the scope.

I will go with A. Since the ad could be more targetted at purchasers than the users of the product.
Agreed. It is like baby food ADs.

Parents buy it, kids eat it:)
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by maihuna » Mon Jan 05, 2009 9:40 pm
Yes A is OA.
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by ronniecoleman » Mon Jan 05, 2009 9:44 pm
Conclusion: either the agency did not understand the demographics of the cooking program’s audience

to weaken it we need to prove that:

ad agency knew the demographics of cooking program audience..... or something related:
Some men, including some who use tools frequently, occasionally watch cooking programs.

this option makes sense
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Re: Ad agency

by ronniecoleman » Mon Jan 05, 2009 9:46 pm
maihuna wrote:If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program’s audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?


The purchasers of products given as gifts are not the ultimate users of those products.

Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.

The ad agency had never previously aired an ad during a program other than the one intended.

Some men, including some who use tools frequently, occasionally watch cooking programs.

The ad agency has a reputation for conducting high quality demographic research.


there has to be some premises that says that this product is frequently gifted....
now way A

source ???
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Re: Ad agency

by gsubra » Mon Jan 26, 2009 6:55 pm
Princeton review online comparison, test 2...answer below...I had boiled it down to A or B but selected B instead...

The conclusion is that the ad agency made a mistake, based on the premise that it aired an ad apparently aimed at men during a show with a female audience. The assumption is that the ad was intended to be seen by the user of the tools. This answer weakens the argument by showing that the ad could have been intended to be seen by women, who might buy tools as gifts for men. The correct answer is A.



there has to be some premises that says that this product is frequently gifted....
now way A

source ???[/quote]
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by 4meonly » Tue Jan 27, 2009 12:56 am
logitech wrote:
pandeyvineet24 wrote:I think B and D use the words occasionally, there by limiting the scope.

I will go with A. Since the ad could be more targetted at purchasers than the users of the product.
Agreed. It is like baby food ADs.

Parents buy it, kids eat it:)
Good comparison. Agree.
Also:
Some men, including some who use tools frequently, occasionally watch cooking programs.
Very small group of customers. Does not weaken the argument.
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by techwiz » Tue Jan 27, 2009 3:23 pm
A for me.
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by Brad.C » Fri May 13, 2016 2:33 pm
I will go with D
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