Luxury brand management

[apriya]

Hi,

Can anybody tell me if it's good to study MBA-luxury brand management or study MBA with luxury brand management as a specialisation?

Thanks

[Jon@Admissionado]

You certainly can. INSEAD would be the place to start looking and HEC Paris as well (What can you do? It's a matter of physical location! and those Parisians, boy are they chic).

[highwyre237]

I know NYU Stern has a concentration in it, as well as a student club,

I recently watched this, you may want to check it out

Innovation Module: The Future of Luxury - put on by some professors at NYU, really interesting watch, opening my mind more and more to the Luxury side of brand management.
https://vimeo.com/27440181

[money9111]

ESSEC in France also has a Brand Management program "sponsored" by LVMH - https://www.essec-lvmh-chair.com/

[goldenegg]

Hi,

Can anybody tell me if it's good to study MBA-luxury brand management or study MBA with luxury brand management as a specialisation?

Thanks

It is a great idea to try and pursue a career in the luxury goods market. It all depends on where you want your career to go. If you are interested in luxury brand management only or in general management. I know a HEC Paris MBA who studied general management but the programme still prepared him for the luxury goods market. He now heads Pandora jewellery's retail operations in Hong Kong.

[apriya]

Thank you all for the replies. It woulde definitely help me in selecting my MBA course