- prachich1987
- Legendary Member
- Posts: 752
- Joined: Sun Sep 12, 2010 2:47 am
- Thanked: 20 times
- Followed by:10 members
- GMAT Score:700
Retailers that hold special sales on grocery items are unwittingly driving down their profits, because sales items are sold at greatly-reduced profit margins.As a result, consumers become accustomed to buying those particular items only when they are sold a a discount.Thus, retailers should consider other incentives if they want to increase their profits.
Which of the following is an assumption underlying the above statements
a) shoppers going to retailers to purchase sale items do not buy a significant number of other items not offered at a discount
b) Discounted items are equal in quality to those non discounted
c) Customers will not buy a rival product if it is not offered at the same level of discount as sale item
d) There are few alternate incentives retailers can use to attract customers to their outlets
e) Special sales do not generate publicity for retailers.
OA : After some discussion
Source : Princeton
Which of the following is an assumption underlying the above statements
a) shoppers going to retailers to purchase sale items do not buy a significant number of other items not offered at a discount
b) Discounted items are equal in quality to those non discounted
c) Customers will not buy a rival product if it is not offered at the same level of discount as sale item
d) There are few alternate incentives retailers can use to attract customers to their outlets
e) Special sales do not generate publicity for retailers.
OA : After some discussion
Source : Princeton












