Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain's other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain's sales. The sandwich's sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.
Which of the following, if true, most seriously weakens the argument?
(A) Although many of the chain's customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
(B) Many of the people who eat at the chain's restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
(D) When even one member of group of diner's is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain's regular customers greatly preferred the taste of the regular hamburger.
Target Test Prep 20% Off Flash Sale is on! Code: FLASH20
Redeem5-Day Free Trial
5-day free, full-access trial TTP
Available with Beat the GMAT members only code
MORE DETAILSThis topic has expert replies
• Page 1 of 1
5/5
5 Star (473 Reviews)
"Target Test Prep is the closest to the official version of the GMAT exam, about 99% accuracy in terms of the quality and quantity of information. The course has excellently created singular sets of focused lessons and tests for every possible topic that one could come across in the official GMAT exam."
"The TTP course maximizes the efficiency of the time you spend studying. It will take time and effort but I could almost guarantee that if you complete the course exactly as it is laid out you will get an amazing score. They also have a very responsive team willing to help with any questions you might have."
"TTP has two things that I think no other test prep company offers: A teaching approach that reinforces understanding and an attitude that will give you the mental preparedness needed to succeed on the test. TTP gives you a deep understanding of the concept you need to know while teaching you how to think."
GMAT Course Reviews
Admissions Consulting Reviews
FREE GMAT PREP RESOURCES
GMAT PREP DEAL TRACKER
- ONLY $85
- SAVE $300
- ONLY $99
- $150 OFF
- 50% OFF
- SAVE $75
- 100% OFF