Surveys show that every year only 10 percent of cigarette sm

Option A - INCORRECT.
Since the equivalent of 10 percent of smokers switch brand every year, then it is uneconomical for manufacturers to spend 10% of the gross profit on advertisement, because it may not yield a profitable result on their part. Therefore it is assumed such fund should be used for other expenses.

Option B - INCORRECT.
Inducing cigarette smokers to switch brand did not pay, because it is an addiction and the past pattern of smoking may not be carried to the future if there is a change in personality.

Option C - INCORRECT.
The assumption that each smokers is loyal to a single brand of cigarette at any time is conclusive on the fact that inducing smokers to switch brands does not pay.

Option D - INCORRECT.
The assumption that only each manufacturer produces one brand of cigarette may not be true. Therefore, inducing smokers to switch brands may not be profitable to the manufacturer.

Option E - CORRECT.
Figures of the cigarette industry as a whole and may not for a particular company. However, Advertising appeals may not be effective when inducing smokers to switch brands because the smokers has a decision to make when choosing the most suitable choice of cigarette good for their health.