Reverse innovation refers to advancements that are first made in the developing world, and then adopted by the developed world. Some economists argue that such innovation enables new technological advancements to be developed and produced at lower cost, thus delivering innovation to the developed world at more affordable prices.

Which of the following, if true, would best support the economists’ argument above?

(A) Many products developed as a result of reverse innovation are affordable.
(B) Customers who purchase products derived from reverse innovation tend to be cost conscious.
(C) Companies that market products originally developed from reverse innovation typically do not add substantial mark-ups to those products.
(D) Reverse innovation only makes up a small portion of all innovation worldwide.
(E) The number of economists who believe products sourced from reverse innovation will grow substantially over the next decade has increased.


OA C

Source: EMPOWERgmat