Hi Turksun,
In terms of how it is regarded, I think the answer is that it is all relative. You can see where it falls in the rankings if you go to the thread on Business School rankings at
https://www.beatthegmat.com/viewtopic.php?t=3265. It is somewhere between 40 something and 80 something on the various rankings.
Now, Babson is sometimes more well-known in the corporate world than some of the more highly ranked Tier 2 schools. That is likey because Babson offers (A) a 1 year program for students who have a business degree and 2 years work experience; (B) an evening part-time program; and (C)a fast-paced program that combines distance learning with part-time, enabling students to complete the program in 24 months. Because Babson offers so many flexible options for professionals who cannot take two years off and forego two years of salary, companies tend to receive many resumes from professionals who have taken advantage of these programs. Furthermore, I know that Babson does quite a bit of outreach to large blue chip companies who are interested in providing add'l training/education to their employees to set up a corporate sponsored plan for one of the part-time options. So, these are possible reasons why it is so well-known.
I'd encourage you to consider what you are looking to gain from an MBA program and what you want to do next in selecting your schools. I think it would be more difficult to get a top tier professional services firm to consider hiring a Babson grad than a grad from a Tier 2 school, whereas the same might not appy for a company in industry.
Good luck,