• Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • The Princeton Review
    FREE GMAT Exam
    Know how you'd score today for $0

    Available with Beat the GMAT members only code

    MORE DETAILS
    The Princeton Review

Please rate my AWA essay

This topic has 0 member replies
mauvevintage Newbie | Next Rank: 10 Posts Default Avatar
Joined
17 Nov 2016
Posted:
1 messages

Please rate my AWA essay

Post Thu Nov 17, 2016 6:55 am
The following appeared in the opinion column of a financial magazine:
“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
Discuss how well reasoned . . . etc.



The author recommends that departmental stores should sell more products intended for middle aged consumers as opposed to those intended for younger consumers. This recommendation is based on the fact that middle aged consumers buy more departmental store products than do younger consumers and also on the fact that there will be a dramatic increase in the number of middle-aged people within the next decade. This argument is flawed for three reasons.
First, there is no data to prove that the number of younger consumers will not increase drastically as well. In-fact, it is highly likely that the number of younger consumers will also increase. The author ought to have provided information which suggests that there will be no increase in the number of younger consumers to make this argument more valid.
In addition, advising departmental stores to begin replacing their products is not reasonable as there is no telling what the future definitely holds. It is possible for demand to shift, and middle aged people might begin to have interest in products originally desired by younger consumers and vice versa. It is more sensible for departmental store owners to thread carefully and purchase products only according to current demands in order to prevent wastage or expiry.
Moreover, the economy could go into a recession by the next decade and that would mean a decrease in retail sales, notwithstanding the number of consumers present at the moment. Statistics to show that the economy is actually doing well and that the economy will be stable in the next decade is needed to strengthen the claim that retail sales will increase as a result of the increase in the number of middle aged people.
In summary, the argument is not convincing as it stands. The author needs to provide evidence on the doubts listed in the above paragraphs. Only then will his argument be sound and compelling.

  • +1 Upvote Post
  • Quote
  • Flag

Top First Responders*

1 GMATGuruNY 70 first replies
2 Rich.C@EMPOWERgma... 42 first replies
3 Brent@GMATPrepNow 40 first replies
4 Jay@ManhattanReview 24 first replies
5 Terry@ThePrinceto... 10 first replies
* Only counts replies to topics started in last 30 days
See More Top Beat The GMAT Members

Most Active Experts

1 image description GMATGuruNY

The Princeton Review Teacher

133 posts
2 image description Scott@TargetTestPrep

Target Test Prep

113 posts
3 image description Rich.C@EMPOWERgma...

EMPOWERgmat

111 posts
4 image description Jeff@TargetTestPrep

Target Test Prep

111 posts
5 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

90 posts
See More Top Beat The GMAT Experts