-
Target Test Prep 20% Off Flash Sale is on! Code: FLASH20
Redeem
Explaining Your Contribution and Using School-Specific Info in MBA Application Essays
Many business schools use their essay questions as an opportunity to ask about the unique contributions you will make to their particular program. Unfortunately, candidates often make the mistake of thinking that a bland summary statement like “I will bring my leadership skills to XYZ School” will sufficiently express their intended contribution. One reason we prefer to work with business school candidates “from start to finish” is so we can prevent such problems. Simply relating a story about a past experience and then repeating the main point does not demonstrate that you can or will make a meaningful contribution to the school. Ideally, you want to go further, explaining how you would apply and use your experience and skills while at the school in a way that would offer some benefit to others, thereby demonstrating a true understanding of your fit with that particular program.
Example 1:
“My experience as a stand-up comedian will allow me to bring humor to the Kellogg environment.”
With this statement, the MBA admissions committee is left wondering, “How exactly will this applicant bring humor to the environment? Does this person really know what our environment is about?” In contrast, consider our next example.
Example 2:
“My experience as a stand-up comic will prove particularly useful at Kellogg, a dynamic environment where I will be constantly joining new and energetic study teams. I anticipate using my sense of humor to create more relaxed team environments, helping everyone feel comfortable contributing, though I will use my humor judiciously, such as to diffuse tense moments during late-night study sessions, rather than as a distraction. I believe my skills and experience being funny on stage will also allow me to play an important role in the Kellogg Follies.”
In this example, the writer has applied their personal experience and intended contribution directly to the Kellogg experience and has thereby shown a clear connection with the school, proving that the candidate truly identifies with it and accurately understands its nature.
At times, candidates also tend to unintentionally describe their personal experience with a specific MBA program in a vague and general manner. Because they are writing from memory and discussing their authentic experience, they do not realize that they are not being specific enough. Consider the following example:
“During my visit to Cornell Johnson, I was struck by the easygoing classroom discussion, the warmth of the professors, and the time spent by the first-year student who not only toured the facilities with me but also took me out for coffee and asked several of his colleagues to join us.”
Although these statements may in fact be true, the text contains no Cornell-specific language. If the Yale School of Management, Michigan Ross, or the name of any other school were substituted for Cornell Johnson here, the statement would not otherwise change at all, resulting in a weak and generic essay.
In contrast, the following statement could refer only to UVA Darden:
“While on Grounds, I was impressed by Professor Robert Carraway’s easygoing and humorous style as he facilitated a fast-paced discussion of the ‘George’s T-Shirts’ case. Although I admittedly felt dizzied by the class’s pace, I was comforted when I encountered several students reviewing the finer points of the case later at First Coffee. I was impressed when my first-year guide stopped mid-tour to check in with her learning teammate and reinforce the case’s central point. It was then I recognized that this was the right environment for me.”
If you were to substitute the Darden name and even the professor’s name with those of another school and professor, the paragraph would no longer work. Including the Darden-specific information regarding the day’s case, First Coffee, and learning teams ensures that these sentences have a sincere and personal feel and shows that the candidate truly understands what the school is about. This is necessary to craft a compelling personal statement that will catch the admissions committee’s attention.
Share This
Recent Articles
Archive
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009