Who & Why, Not What

by Stacy Blackman Consulting, May 27, 2011

I recently had a conversation with someone who said, I was the same age as all the other applicants and I had a very typical pre-MBA job that was no different from anyone elses. I did not have a prayer of making myself stand out from the crowd.

If you feel this way, I beg you to give yourself some credit! Do you really think that your entire identity and all you have to offer boils down to being 25 years old and working as a strategy consultant? Your age and job do not define who you are, which is why I encourage applicants to stay away from essays that only focus on what. Watch my video to see what I mean, and take those essays to a whole new level!

[youtube]http://www.youtube.com/watch?v=1abMBzNDQqg[/youtube]