MBA Life on Youtube: Research Round-up from London Business School

by Knewton, Mar 14, 2011

[youtube]http://www.youtube.com/watch?v=WtvoCeLDYyo[/youtube]

Wondering what 2011 holds for the world of business? Look no further: This installment of ourMBA Life on Youtube series features four faculty members from the London Business School sharing their predictions for how business research will be implemented and continue to develop throughout 2011.

Check out the video to hear the professors (very informed!) guesses of the improvements and setbacks in store for the coming year. For example, Nader Tavassoli, Chair of the Marketing Faculty at LBS, predicts that in the face of the recent economic crisis, the greatest challenge for marketers will be re-engaging customers, while the greatest challenge for HR will be to re-engage people.

In general, according to Professor Michael Jacobides, 2011 will be a year of great flux, as business and government sectors together redefine the way we capture value across a variety of sectors.