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100 points for $49 worth of Veritas practice GMATs FREE VERITAS PRACTICE GMAT EXAMS Earn 10 Points Per Post Earn 10 Points Per Thanks Earn 10 Points Per Upvote Market researchers recently reported that ninety percent This topic has 1 expert reply and 3 member replies Top Member Market researchers recently reported that ninety percent Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers. The conclusion of the argument above depends on which of the following assumption? (A) People who object to a product's advertisements may still buy that product. (B) The people who buy this detergent are familiar with its advertisement. (C) Most of the people who do not buy this detergent consider this advertisements to be objectionable. (D) Most people wash their own clothes, so they have to buy some brand of detergent. (E) Most of the people in the market research study were women. What is the Best Option in this and how to come up with the Best Option? OA B GMAT/MBA Expert Legendary Member Joined 14 Jan 2015 Posted: 2667 messages Followed by: 122 members Upvotes: 1153 GMAT Score: 770 Top Reply lheiannie07 wrote: Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers. The conclusion of the argument above depends on which of the following assumption? (A) People who object to a product's advertisements may still buy that product. (B) The people who buy this detergent are familiar with its advertisement. (C) Most of the people who do not buy this detergent consider this advertisements to be objectionable. (D) Most people wash their own clothes, so they have to buy some brand of detergent. (E) Most of the people in the market research study were women. What is the Best Option in this and how to come up with the Best Option? OA B Try negation. The correct answer to an Assumption question, when negated, will undermine the conclusion. B negated: The people who buy this detergent are NOT familiar with its advertisement. Well, if the people who bought the detergent aren't familiar with the ad, then the fact that 20% of consumers bought the product can't possibly tell us anything about how those consumers feel regarding an ad they haven't seen! There's no way to know if they'd find it objectionable. Because B, when negated, undermines the argument, we know we're looking at the correct answer. _________________ Veritas Prep | GMAT Instructor Veritas Prep Reviews Save$100 off any live Veritas Prep GMAT Course

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DavidG@VeritasPrep wrote:
lheiannie07 wrote:
Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

(C) Most of the people who do not buy this detergent consider this advertisements to be objectionable.

(D) Most people wash their own clothes, so they have to buy some brand of detergent.

(E) Most of the people in the market research study were women.

What is the Best Option in this and how to come up with the Best Option?

OA B
Try negation. The correct answer to an Assumption question, when negated, will undermine the conclusion.

Well, if the people who bought the detergent aren't familiar with the ad, then the fact that 20% of consumers bought the product can't possibly tell us anything about how those consumers feel regarding an ad they haven't seen! There's no way to know if they'd find it objectionable. Because B, when negated, undermines the argument, we know we're looking at the correct answer.
Thanks a lot!

Top Member

Moderator
Joined
07 Sep 2017
Posted:
3009 messages
Followed by:
6 members
DavidG@VeritasPrep wrote:
lheiannie07 wrote:
Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

(C) Most of the people who do not buy this detergent consider this advertisements to be objectionable.

(D) Most people wash their own clothes, so they have to buy some brand of detergent.

(E) Most of the people in the market research study were women.

What is the Best Option in this and how to come up with the Best Option?

OA B
Try negation. The correct answer to an Assumption question, when negated, will undermine the conclusion.

Well, if the people who bought the detergent aren't familiar with the ad, then the fact that 20% of consumers bought the product can't possibly tell us anything about how those consumers feel regarding an ad they haven't seen! There's no way to know if they'd find it objectionable. Because B, when negated, undermines the argument, we know we're looking at the correct answer.
Thanks a lot!

Top Member

Moderator
Joined
07 Sep 2017
Posted:
3009 messages
Followed by:
6 members
lheiannie07 wrote:
DavidG@VeritasPrep wrote:
lheiannie07 wrote:
Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

(C) Most of the people who do not buy this detergent consider this advertisements to be objectionable.

(D) Most people wash their own clothes, so they have to buy some brand of detergent.

(E) Most of the people in the market research study were women.

What is the Best Option in this and how to come up with the Best Option?

OA B
Try negation. The correct answer to an Assumption question, when negated, will undermine the conclusion.

Well, if the people who bought the detergent aren't familiar with the ad, then the fact that 20% of consumers bought the product can't possibly tell us anything about how those consumers feel regarding an ad they haven't seen! There's no way to know if they'd find it objectionable. Because B, when negated, undermines the argument, we know we're looking at the correct answer.
Thanks a lot!
Thanks a lot!

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