Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.
[spoiler]OA：C
IMO:A[/spoiler]
I have no idea why A is irrelevant even after I've read others' explanation(actually not much about A). My reasoning is below:
P1:K plans to license the use of its name by a line of cookware
P2:disappointing products => K reputation suffers => danger: reduce circulation&advertising
P3:BUT the line of cookware is superior to all other advertised in K
C: K can collect its licensing fee w/o endangering other revenues.
I think P2 = the line of cookware using K's name should be superior to ALL other cookware so that it won't disappoint consumers at all!
But since the P3 says the cookware is ONLY superior to all other ADVERTISED in K,
I think we'll need an assumption here to fill the logic gap b/t P2 and P3 if we want to arrive at the conclusion. Thus, A perfectly does the job by eliminating the possibility that any other cookware not advertised in K is superior to the one carrying K's name.
Please help me out. Thanks.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.
[spoiler]OA：C
IMO:A[/spoiler]
I have no idea why A is irrelevant even after I've read others' explanation(actually not much about A). My reasoning is below:
P1:K plans to license the use of its name by a line of cookware
P2:disappointing products => K reputation suffers => danger: reduce circulation&advertising
P3:BUT the line of cookware is superior to all other advertised in K
C: K can collect its licensing fee w/o endangering other revenues.
I think P2 = the line of cookware using K's name should be superior to ALL other cookware so that it won't disappoint consumers at all!
But since the P3 says the cookware is ONLY superior to all other ADVERTISED in K,
I think we'll need an assumption here to fill the logic gap b/t P2 and P3 if we want to arrive at the conclusion. Thus, A perfectly does the job by eliminating the possibility that any other cookware not advertised in K is superior to the one carrying K's name.
Please help me out. Thanks.
Last edited by bettylll on Sat Aug 27, 2011 4:15 am, edited 1 time in total.
