• NEW! FREE Beat The GMAT Quizzes
Hundreds of Questions Highly Detailed Reporting Expert Explanations
• 7 CATs FREE!
If you earn 100 Forum Points

Engage in the Beat The GMAT forums to earn
100 points for $49 worth of Veritas practice GMATs FREE VERITAS PRACTICE GMAT EXAMS Earn 10 Points Per Post Earn 10 Points Per Thanks Earn 10 Points Per Upvote ## Fact 1 & 2 ##### This topic has 1 expert reply and 0 member replies ### Top Member ## Fact 1 & 2 Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing. Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle. Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true? (A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw. (B) The total time allotted to the average cluster of consecutive television commercials is decreasing. (C) The average number of hours per day that people spend watching television is decreasing. (D) The average number of clusters of consecutive commercials per hour of television is increasing. (E) The average number of television commercials in a cluster of consecutive commercials is increasing. I'm quite confused on this, What's the best approach to determine the answer? Please help me with this experts OA E ### GMAT/MBA Expert Legendary Member Joined 14 Jan 2015 Posted: 2667 messages Followed by: 122 members Upvotes: 1153 GMAT Score: 770 Top Reply lheiannie07 wrote: Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing. Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle. Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true? (A) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw. (B) The total time allotted to the average cluster of consecutive television commercials is decreasing. (C) The average number of hours per day that people spend watching television is decreasing. (D) The average number of clusters of consecutive commercials per hour of television is increasing. (E) The average number of television commercials in a cluster of consecutive commercials is increasing. I'm quite confused on this, What's the best approach to determine the answer? Please help me with this experts OA E We're trying to reconcile two facts: 1) people remember fewer brand names from commercials; 2) people are more likely to remember the brand name from the first and last commercial than they are for one somewhere in the middle of a string. So imagine a simple scenario. Say you had three commercials: A, B, and C. If you're likely to remember the first and last from the string, you'd recall A and C, and thus recall 2/3 of the brand names you saw. Say you had four commercials: A, B, C, and D. Again, you'll likely recall the first and the last, this time A and D, and thus recall 2/4 of the brand names. Notice that as we add more commercials to the string, the number of brand names a viewer is likely to recall goes down. This is what E conveys. _________________ Veritas Prep | GMAT Instructor Veritas Prep Reviews Save$100 off any live Veritas Prep GMAT Course

Enroll in a Veritas Prep GMAT class completely for FREE. Wondering if a GMAT course is right for you? Attend the first class session of an actual GMAT course, either in-person or live online, and see for yourself why so many students choose to work with Veritas Prep. Find a class now!
• Free Trial & Practice Exam
BEAT THE GMAT EXCLUSIVE

Available with Beat the GMAT members only code

• Get 300+ Practice Questions

Available with Beat the GMAT members only code

• Magoosh
Study with Magoosh GMAT prep

Available with Beat the GMAT members only code

• 1 Hour Free
BEAT THE GMAT EXCLUSIVE

Available with Beat the GMAT members only code

• 5-Day Free Trial
5-day free, full-access trial TTP Quant

Available with Beat the GMAT members only code

• 5 Day FREE Trial
Study Smarter, Not Harder

Available with Beat the GMAT members only code

• Award-winning private GMAT tutoring
Register now and save up to $200 Available with Beat the GMAT members only code • FREE GMAT Exam Know how you'd score today for$0

Available with Beat the GMAT members only code

• Free Practice Test & Review
How would you score if you took the GMAT

Available with Beat the GMAT members only code

• Free Veritas GMAT Class
Experience Lesson 1 Live Free

Available with Beat the GMAT members only code

### Top First Responders*

1 Ian Stewart 57 first replies
2 Brent@GMATPrepNow 31 first replies
3 Jay@ManhattanReview 29 first replies
4 GMATGuruNY 20 first replies
5 ceilidh.erickson 15 first replies
* Only counts replies to topics started in last 30 days
See More Top Beat The GMAT Members

### Most Active Experts

1 Scott@TargetTestPrep

Target Test Prep

211 posts
2 Max@Math Revolution

Math Revolution

88 posts
3 Brent@GMATPrepNow

GMAT Prep Now Teacher

70 posts
4 Ian Stewart

GMATiX Teacher

65 posts
5 GMATGuruNY

The Princeton Review Teacher

39 posts
See More Top Beat The GMAT Experts