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Group #4: Analysis of Argument
DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated.
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
In the argument the author concludes that DKLA will fail as a company. this argument is weak and is based a number of faulty assumptions and fails to provide any concrete evidence that would support this conclusion
Firstly, the author makes a fallacy of faulty analogy by comparing the fact that Smith & Co lost their market edge when they failed to keep up with style changes and their clothes went out of fashion. Which caused the company to loose its leadership position. There is no evidence to support that DKLA would make the same strategic errors. In fact the author states that DKLA are innovators which suggests that they are ahead of the time.
Secondly the author states that the market is saturated which is why DKLA is expected to fail. This is faulty and contradicts the authors statement that DKLA are the leaders in the market. One does not follow from the other. This statement would apply to a new company that is still trying to establish its place in the market but not to a leader in the market.
In conclusion the author would need to provide more evidence that suggests that DKLA are not making any efforts to stay up to date with changing fashion if he or she wanted to strengthen the argument that the company would fail. The evidence provided above does not build a strong case for the argument.
DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated.
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
In the argument the author concludes that DKLA will fail as a company. this argument is weak and is based a number of faulty assumptions and fails to provide any concrete evidence that would support this conclusion
Firstly, the author makes a fallacy of faulty analogy by comparing the fact that Smith & Co lost their market edge when they failed to keep up with style changes and their clothes went out of fashion. Which caused the company to loose its leadership position. There is no evidence to support that DKLA would make the same strategic errors. In fact the author states that DKLA are innovators which suggests that they are ahead of the time.
Secondly the author states that the market is saturated which is why DKLA is expected to fail. This is faulty and contradicts the authors statement that DKLA are the leaders in the market. One does not follow from the other. This statement would apply to a new company that is still trying to establish its place in the market but not to a leader in the market.
In conclusion the author would need to provide more evidence that suggests that DKLA are not making any efforts to stay up to date with changing fashion if he or she wanted to strengthen the argument that the company would fail. The evidence provided above does not build a strong case for the argument.
