• PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • The Princeton Review
    FREE GMAT Exam
    Know how you'd score today for $0

    Available with Beat the GMAT members only code

    MORE DETAILS
    The Princeton Review
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep

Evaluate argument

This topic has 1 member reply

Evaluate argument

Post Sun Oct 29, 2017 11:00 am
Professor: In an effort to combat stagnating revenues, an apparel company launched a special six-month advertising campaign, purchasing fifty percent of the poster space on the subway trains of ten major cities. The tactic was risky due to the large outlay of funds required, but the results demonstrate that the campaign was a resounding success. During the months of the campaign, sales climbed to record levels, and the company had the number one ranking in market share.
The answer to which of the following would be most useful in evaluating the professor's argument?

(A) What percent of subway riders were aware of the apparel company prior to the campaign?
(B) How profitable was the company during the months of the campaign?
(C) Were revenues throughout the apparel industry stagnant in the months prior to the campaign?
(D) Did any of the company’s divisions experience a significant reduction in sales?
(E) At the time of the campaign, did the company significantly increase spending on other forms of marketing?
OA is e

what is the approach to use here to get the correct answer?

  • +1 Upvote Post
  • Quote
  • Flag
Post Wed Nov 08, 2017 8:04 am
I think option A is irrelevant to the argument. So, it is out.

But, I don´t know how to discard the rest of the options.

Experts, may you help us please?

  • +1 Upvote Post
  • Quote
  • Flag

Top First Responders*

1 GMATGuruNY 70 first replies
2 Rich.C@EMPOWERgma... 42 first replies
3 Brent@GMATPrepNow 40 first replies
4 Jay@ManhattanReview 24 first replies
5 Terry@ThePrinceto... 10 first replies
* Only counts replies to topics started in last 30 days
See More Top Beat The GMAT Members

Most Active Experts

1 image description GMATGuruNY

The Princeton Review Teacher

133 posts
2 image description Scott@TargetTestPrep

Target Test Prep

113 posts
3 image description Rich.C@EMPOWERgma...

EMPOWERgmat

111 posts
4 image description Jeff@TargetTestPrep

Target Test Prep

111 posts
5 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

90 posts
See More Top Beat The GMAT Experts