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Considering the current economy, the introduction of new

Expert replies
by airan » Mon Jul 07, 2008 9:38 am
Considering the current economy, the introduction of new brand of cereal is unlikely to expand total sales of cereal, but rather will just cause some existing buyers of cereal to switch brands. So it makes no sense for Coolidge corporation to introduce another brand of cereal. since they will only hurt sales of the brands of cereal they already produce.

Which of the following, if true, would most seriously weaken the argument above ?

1. Total sales of cereal will increase as the total population increases.

2. Many new brands of cereal sell extremely well for the first year of their existence.

3.Coolidge corporation currently produces fewer brands of cereal than do its competitors.

4. Some cereal buyers regularly switch from brand to brand, even when no new brands have been introduced.

5. Research indicates that the new brand will attract more buyers of competitor's cereal than buyers of Coolidge brands.

OA is 5
Last edited by airan on Tue Jul 08, 2008 6:44 am, edited 1 time in total.
Thanks
Airan
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Source: — Critical Reasoning |

by Anon » Mon Jul 07, 2008 10:13 am
Research indicates that the new brand will attract more buyers of competitor's cereal than buyers of Coolidge brands.
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by raunekk » Mon Jul 07, 2008 12:28 pm
IMO:E

Here it is assumed that the introduction of new brand will attract the customers of the Coolidge corporation's brand that is already in the market and thus its sales will go down.

E weakens this by stating that the new brand will attract the competitor's customers more than the customers of Coolidge corporation's brand already in the market and thus sales will not go down.

i hope this helps..

i am feelin sleepy :wink:

thx
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by lvincy » Mon Jul 07, 2008 1:30 pm
IMO - D
The argument is does it make sense to introduce new brand or not.
And
As per D it makes sense to introduce the brand because if they don't introduce then also people will switch and which will hurt other brands.


lvincy
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by svaradhan » Mon Jul 07, 2008 1:46 pm
IMO - D
The argument is does it make sense to introduce new brand or not.
And
As per D it makes sense to introduce the brand because if they don't introduce then also people will switch and which will hurt other brands.


lvincy

Hi lvincy,

It cannot be D - because if D is true, it is all the more a reason for the company to release the new brand. Anyway, people will change brand and hence, the introduction of new brand may help the boost up the sales.
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by peter.p.81 » Wed May 11, 2016 1:02 am
I would go with option D as the correct option
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