So I was having a look at the amazing CR guide by GmatPrep Now and came across this question:
To attract members away from other fitness clubs in the city, FitnessTown recently launched a new marketing campaign in which each new member receives a free locker rental, free fitness consultations, and unlimited use of the tanning beds. FitnessTown's marketing team claims that the campaign has been a huge success, since its membership has already increased 20 percent in the first two weeks of the campaign.
Which of the following, if true, would best help to refute the claim of FitnessTown's marketing team?
A. Almost all of FitnessTown's new members had never visited a fitness club before they were enticed by FitnessTown's new campaign.
B. Most of FitnessTown's new members do not intend to use the free services offered in the campaign.
C. FitnessTown's investors hope to increase membership by 50 percent within the first month of the campaign.
D. FitnessTown's new marketing campaign is identical to its previous marketing campaigns.
E. Studies show that people typically cancel their fitness club memberships within the first year.
OA is A
However, and although I see the reasoning for that answer choice to be true, I can't see why C is incorrect. In my view:
P:
- to steal members -> mkt campaign with free stuff
- 20% inc members first 2 weeks
C: mkt campaign to steal members was a success
+A:
- all new members are stolen members.
- 20% percent increase is enough to be considered a success.
Can anyone explain to me what is wrong with C ? Thanks in advance.
To attract members away from other fitness clubs in the city, FitnessTown recently launched a new marketing campaign in which each new member receives a free locker rental, free fitness consultations, and unlimited use of the tanning beds. FitnessTown's marketing team claims that the campaign has been a huge success, since its membership has already increased 20 percent in the first two weeks of the campaign.
Which of the following, if true, would best help to refute the claim of FitnessTown's marketing team?
A. Almost all of FitnessTown's new members had never visited a fitness club before they were enticed by FitnessTown's new campaign.
B. Most of FitnessTown's new members do not intend to use the free services offered in the campaign.
C. FitnessTown's investors hope to increase membership by 50 percent within the first month of the campaign.
D. FitnessTown's new marketing campaign is identical to its previous marketing campaigns.
E. Studies show that people typically cancel their fitness club memberships within the first year.
OA is A
However, and although I see the reasoning for that answer choice to be true, I can't see why C is incorrect. In my view:
P:
- to steal members -> mkt campaign with free stuff
- 20% inc members first 2 weeks
C: mkt campaign to steal members was a success
+A:
- all new members are stolen members.
- 20% percent increase is enough to be considered a success.
Can anyone explain to me what is wrong with C ? Thanks in advance.
