Here's an easier way to approach the problem: generally speaking, when the GMAT asks you to find areas of triangles in a coordinate plane, it's going to be an easy triangle to calculate. This almost always means a RIGHT TRIANGLE (or perhaps an equilateral that we can split into right triangles).
Can we figure out if this is a right triangle? It looks like it. To know for sure, though, we'd have to prove that two of the sides are perpendicular. To do that, we need to calculate the slopes (vertical change/horizontal change, or rise/run)
The side from Q to P has a slope of -3/4 (a rise of -3, a run of 4).
The side from P to R has a slope of 4/3 (a rise of 4, a run of 3)
The slopes are negative reciprocals, so the lines are perpendicular. It's a RIGHT TRIANGLE! Now all we have to do is figure out the length of sides QP and PR. It's probably not going to be hard to calculate these lengths - they are almost always "special" right triangles.
To find QP, imagine that it's the hypotenuse of the triangle formed by the x and y axes. One side has a length of 3, the other is 4, so the hypotenuse - QP - must be 5.
To find PR, draw an imaginary line down to the x axis, forming another triangle. It's a 3-4-5 triangle again!
Both QP and PR have a length of 5, so we take (1/2)(base * height):
(1/2)(5*5) = 12.5
The answer is A.
Ceilidh Erickson
EdM in Mind, Brain, and Education
Harvard Graduate School of Education